One of our favorite parts of the auto show is the “walk around” given to a select group of journalists. Here we enjoy insights into several new cars and technologies as we walk around the display floor. In NY we were delighted to follow Martin Birkmann and Jack Pitney around as they talked to us about a few highlights of new cars BMW
Here are a few of our notes:
“These are the best cars in the world!” exclaimed Jack Pitney with his enthusiasm boiling over. He went on to explain his comment, “BMW takes risks.” Yes, this can be seen in Project “i” – BMW’s new alternative-drive small car development for extra urban environments. Project i leaders hand selected the finest among BMWs work force – designers, engineers, market researchers etc. A think tank was instituted and these brilliant men and women were even removed from their typical work environment to free their minds and blossom with ideas. These efforts are turning results and according to Jack there are some brilliant new concepts and ideas coming to fruition. Of course, he couldn’t tell us any details, but the twinkle in his eyes and wide smile on his face tells us that he is not bluffing; BMW has taken a “risk” in pushing ahead with project “i” and they are reaping results. We can’t wait to see the final product and take it for a spin.
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